LYMA Founder Lucy Goff on creating LYMA Power Youth Skincare and picking science over trends.
Five years on from LYMA's first launch, Founder Lucy Goff explains why LYMA Power Youth Skincare took so long to arrive - and why that was always the plan.
LYMA Founder Lucy Goff tells us about the journey of LYMA Power Youth Skincare, why she'll never choose a trendy ingredient, and why the world doesn't need just another skincare brand.
First the Supplement, then the Laser, so why now LYMA Power Youth Skincare?
We actually started looking to develop LYMA Power Youth Skincare when we launched 5 years ago but my mission for LYMA, and the promise I made to our customers, was to only create products that are evidence-based and scientifically proven to work. What happens in the epidermis isn't the benchmark because by that time it's already too late.
The holy grail is to change the age of the dermis; to alter gene expression so as to fundamentally shift the ageing mechanisms at a cellular level. When we knew for sure our formulation was achieving that level of profound change, that's when we knew we'd hit the mark. But even then, stabilising this world-first formula took a further two years. Cracking that code has taken a long time.
Aren't you a fan of luxury skincare?
With a luxury consumer background and an addiction to Harrods Beauty Hall, I love a luxury skincare product and there quite literally isn't anything I haven't tried. But now I'm 50 and I find myself with skin ageing concerns that I want to solve in earnest, I get tired of being over-promised 'the elixir of youth' and inevitably being left underwhelmed.
Beautiful packaging and a tactile experience are important but scientific endeavour and innovation are fundamental. The true luxury of skincare products lies in trust and the hard proof that they're working.
Why did LYMA Power Youth Skincare sidestep the beauty industry entirely?
I was certain LYMA Power Youth Skincare couldn't come from a team of cosmetic marketeers who would use words like 'magic' and 'miracle'. LYMA Power Youth Skincare was developed by experts outside the traditional skincare industry – longevity doctors, dermatologists, plastic surgeons and biochemists. These are not token gesture doctors, these are not cool people, these are proper hardcore scientists.
Actually, they are very cool because they're so uniquely clever. We are a science company at our core, so it made sense that LYMA Power Youth Skincare should come directly from the scientists who engineered it.
There's a well trodden path in the beauty market, why attempt such a feat?
I love exceeding expectations, changing pre-conceptions and proving people wrong. I seem to operate better when the odds are against me and I've never been limited by other people's perceptions of what's possible or normal. LYMA doesn't follow the same format that the rest of the industry follows and we never stand still. Science waits for no one, so I will always make sure we're well ahead of the game.
How does LYMA Power Youth Skincare treat the root causes of ageing?
With LYMA Power Youth Skincare, we have flipped the skincare industry on its head by formulating with 80% actives and 20% water, the opposite of nearly all products on the market. We believe it's the first protocol designed to address the 5 causes of skin ageing.
We've selected patented ingredients designed to support gene expression, enhance cellular energy, maintain mitochondrial function, support the skin's immune system, boost collagen production, and aid in tissue repair and extracellular matrix maintenance. LYMA Power Youth Skincare is formulated with the goal of promoting healthy skin and supporting DNA function.
What's in the LYMA Power Youth Skincare formulation then?
You won't find any trendy acids in LYMA Power Youth Skincare because we will always choose the right ingredient rather than the 'IT' ingredient of the moment. We selected actives proven to change cellular behaviour and that also work in conjunction with the LYMA Laser.
These are next gen ingredients that change the ageing trajectory.
Ergothioneine, one of the antioxidants in the current formula, provides antioxidant support to help protect skin cells from everyday environmental stress.
Quercevita® provides antioxidant protection and skin-conditioning benefits, helping to defend skin against everyday oxidative stress.
How can all these active ingredients penetrate the skin?
That was the hardest aspect actually, getting molecules small enough that they can pass through the skin's protective mantle, so the body can make use of all of these powerful nutrients.
The best skincare active in the world, if not formulated in a way that the skin can readily absorb, is quite literally, pointless. To truly change skin architecture, instead of just superficially plumping the surface of the skin, you have to cheat that system.
A great example of this is PrimalHyal™ Ultrafiller, one part of our four-weight hyaluronic acid architecture – alongside HyMagic™-4D and Hyaclear® 7 – formulated so hydration reaches deeper layers of the skin rather than sitting on the surface.
Our science community also developed a state of the art delivery system using a liposome small enough to allow for the highest rate of skin absorption. It works by releasing the encapsulated ingredients as the membranes merge with the skin, increasing the penetration of the actives throughout the entire dermis. Product efficacy skyrockets, delivering real results.
What does that mean for LYMA Power Youth Skincare today?
The formulation Lucy describes here is the same one behind the current LYMA Power Youth Skincare range. If you want the technical side of how that formula came together, our science team goes deeper in the surgeon behind LYMA Power Youth Skincare, and in how LYMA Power Youth Skincare was formulated.
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