SUMMARY OF HOW WE USE YOUR DATA
What do we do with your information and what is the legal basis for this use?
LYMA Life Ltd. (“LYMA”) uses your personal information to process and facilitate
product orders and deliveries, provide you with highly-individualized service,
respond to your requests for information, inform you of our products, services,
and special offers, and other purposes as set out in this notice.
Data is shared with third party service providers and professional advisers that
may be located outside the EEA.
Where we rely on your consent, such as for marketing our products and services
you may withdraw this consent at any time.
patterns for research and marketing purposes. You are not obliged to accept
cookies. More information is set out in the "Cookies and Web Beacons" section.
You have certain rights to your personal information under applicable laws,
including a right to object to some of the processing which LYMA carries out.
More information about your rights, and how to exercise them, is set out in the
“What rights do I have?” section.
WHAT DOES THIS NOTICE COVER?
This is the Privacy Notice of LYMA. It describes how we will make use of all
Personal Information which you provide to us.
Please read this page carefully before you start to use this site. If you do
not wish to be bound by this Privacy Notice then you should not access this
site. Where permitted by law, access of this site by you shall be deemed to be
your acceptance of this Privacy Notice and your agreement that we may process
and use your personal information in accordance with this Privacy Notice.
If you have any queries regarding this Privacy Notice or complaints about our
use of your information please contact us at
we will do our best to deal with your complaint or query as soon as possible.
INFORMATION WHICH WE MAY OBTAIN ABOUT YOU
The types of personal information we may collect and process from you include:
- your contact information (e.g. name, telephone number, email address, postal
- your financial information (e.g. credit card number, security code,
- information related to your client profile (delivery address, country of
residence, favourite currency…);
- information related to your interests (e.g., beauty, mental wellbeing,
physical performance) subject to your prior and explicit consent as may be
required under applicable law
- if you contact us, we may keep a record of that communication and any
communications and correspondence with you; and
- information about your computer, including where available, your IP address,
operating system and browser type, for system administration and security
reasons and to collect aggregate information. This is statistical data about our
users' browsing actions and patterns, and does not identify any individual.
WHAT WE DO WITH YOUR INFORMATION AND WHAT IS THE LEGAL BASIS FOR THIS USE?
We may use the personal information you supply to us via our site for the
- to fulfil a contract, or take steps linked to a contract: this is relevant
where you place an order with us. This includes, for example:
processing and facilitating orders and subscriptions, including verifying your
identity, taking payments and communicating with you;
processing and delivering an order;
as required by LYMA to conduct our business and pursue our legitimate interests,
responding to requests which you have submitted via our site and to deal with
on-going matters relating to such requests;
presenting content from our site in the way that we consider most effective;
providing you with highly-individualized service based on your interests and
presenting you with information relating to LYMA;
if you provide a credit or debit card as payment, we use third parties to check
the validity of the sort code, account number and card number you submit in
order to prevent fraud (see data sharing below);
monitoring customer accounts to prevent, investigate and/or report fraud,
misrepresentation, security incidents or crime, in accordance with applicable
using information you provide to investigate any complaints received from you or
from others, about our website or our products or services;
using data in connection with legal claims, compliance, regulatory and
investigative purposes as necessary (including disclosure of such information in
connection with legal process or litigation);
Where you give us consent:
providing you with beauty and health benefits-related information, information
relating to LYMA or promotional details about products and services that may be
of interest to you, as well as personalised mailings (electronic or otherwise)
or other communications;
placing cookies and using similar technologies in accordance with the "Cookies
and Similar Technologies" section and the information provided to you when those
technologies are used;
on other occasions where we ask you for consent, we will use the data for the
purpose which we explain at the time.
for purposes which are required by law, such as:
in response to requests by government or law enforcement authorities conducting
Withdrawing consent or otherwise objecting to direct marketing/profiling
Wherever we rely on your consent, you will always be able to withdraw that
consent, although we may have other legal grounds for processing your data for
other purposes, such as those set out above. In some cases, we are able to send
you direct marketing without your consent, where we rely on our legitimate
interests. You have an absolute right to opt-out of direct marketing, or
profiling we carry out for direct marketing, at any time. You can do this by
contacting us using the details set out in "Opting Out" section below.
In some cases we may be required to disclose your personal information to comply
with legal requirements and requests from government agencies if required for
the purposes set out above, if mandated by law or if required for the legal
protection of our legitimate interests in compliance with applicable laws. We
may also disclose your personal information to third parties:
who provide us with payment related, data management and profiling, analytics,
advertising or other services in order to process your orders, provide
information about tailored and individualized services/offers including on
social media (e.g. Facebook), and provide you with any information that you have
- where we consider that we need to in order to comply with any law or
regulation, where we suspect that any criminal offence may have been committed,
to protect our rights, property or safety or that of others and in any
circumstances where we consider that we are permitted to do so by law or
where that third party is a professional adviser to us.
In the event that the business is sold or integrated with another business, your
details will be disclosed to our advisers and any prospective purchaser’s
adviser and will be passed to the new owners of the business.
Our site may contain links to other websites belonging to third parties. We do
not control the privacy practices of these other websites. You should therefore
make sure when you leave our site that you have read that website’s Privacy
TRANSMISSION OF PERSONAL INFORMATION OUTSIDE EEA
The information you provide to us may be given to our third party service
suppliers outside the European Economic Area for the purpose of delivering the
personalized services and communications stated above. LYMA will always take
steps to ensure that your information is used by third parties in accordance
with this Privacy Notice and that your information is kept secure at all times.
In particular, in relation to any transfer to a third party in a country that is
not subject to an adequacy decision by the EU Commission, such transfer will be
appropriately protected through mechanisms such as EU Commission approved
standard contractual clauses, an appropriate Privacy Shield certification or
Binding Corporate Rules. A copy of the relevant mechanism can be provided for
your review upon request.
Where permitted by law, if you do not consent to this transfer, then please do
not register on our site as we will be unable to provide you with our services.
COOKIES AND SIMILAR TECHNOLOGIES
a small file of letters and numbers that is sent to your computer by a website
and automatically saved on your computer by your web browser (e.g. "Internet
Explorer"). Each time you request a page from the website, your web browser
sends this cookie back to the website server.
LYMA uses the following cookies:
These cookies collect information about how visitors use our website, so that
we can continually improve our website.
These cookies allow our website to remember choices users make (such as user
name, or the region users are in) and provide enhanced, more personal features.
These cookies can also be used to remember changes users have made to text size,
fonts, currency, country of delivery and other parts of web pages that users can
We use a “physical” cookie (file) for
to store data such as the product selection, quantity, and country of delivery,
so that users get their parameters pre-populated when they navigate from one
page to another.
- to identify the country for the selection of relevant language and to block the firing of some pixels
- to remember the user name, country of delivery, product selection and quantity for the bag
- to enable plugin functionalities
- for use of fonts
- for the operation of videos
Social Media Cookies
These cookies are used when users share information using social media accounts. We use Facebook's pixels.
These cookies collect information about your browsing habits to deliver
advertising to you that is relevant to you and your interests. The cookies we
use include but are not limited to Google Ad Services, Google Tag Manager,
our audience size, analyse trends and general usage patterns of our site,
optimise our site, and for other research and marketing purposes. This is
statistical information and does not identify any individual.
You are not obliged to accept cookies. If you wish, you can set your browser to
notify you before you receive a cookie so you have the chance to accept it and
you can also set your browser to refuse to receive or send all cookies. The
(run by the Interactive Marketing Bureau) contains step-by-step guidance on how
cookies can be switched off by users.
By using our site without disabling cookies via your browser settings you are
These parties may use so-called “third party” cookies so that they can track
your response to their adverts and/or identify you on any other website that you
visit which also contains their adverts. Please refer to their Privacy Notice
for further details.
More information on cookies and similar technologies is available at the website
WHAT RIGHTS DO I HAVE?
In accordance with applicable laws, you may have rights in relation to your
personal information. Such rights include:
You have the right to
ask us for a copy
of your personal information; to
(stop any active) processing of your personal information; and
to obtain the personal information you provide to us for a contract or with your
consent in a structured, machine readable format
, and to ask us to
share (port) this data to another controller.
In addition, you can
object to the processing
of your personal information in some circumstances (in particular, where we
don’t have to process the data to meet a contractual or other legal requirement,
or where we are using the data for direct marketing (see below "Opting Out").
rights may be limited, for example if fulfilling your request
would reveal personal information about another person, where they would
infringe the rights of a third party (including our rights) or if you ask us to
delete information which we are required by law to keep or have compelling
legitimate interests in keeping. Relevant exemptions are included in applicable
data protection laws. We will inform you of relevant exemptions we rely upon
when responding to any request you make.
To exercise any of these rights, or to obtain other information, such as a copy
of a legitimate interests balancing test, you can get in touch with us using the
details set out below. If you have unresolved concerns, you have the right to
complain to an applicable data protection authority where you live, work or
where you believe a breach may have occurred.
If you do not wish to remain on our database and to receive our personalized
mailings (electronic or otherwise) or other communications, please note that you
may opt out of our database by using the “Unsubscribe” option at the foot of our
email communications, or by sending an email to
HOW LONG WILL YOU RETAIN MY DATA?
Where we process personal information for marketing purposes or with your
consent, we process the data until you ask us to stop and for a short period
after this (to allow us to implement your requests). We also keep a record of
the fact that you have asked us not to send you direct marketing or to process
your data so that we can respect your request in future.
Where we process your financial information, we will only keep the information
for as long as necessary for the purpose/s for which it is collected.
In relation to all your other personal data including registration data, we will
not retain your data for longer than required for the purposes indicated above,
and will delete personal data if they are no longer necessary for the purposes
for which they are collected or otherwise processed, unless we are required to
keep the data to comply with applicable legal obligations.
QUERIES OR COMPLAINTS
If you have any queries or complaints regarding this Privacy Notice or use of
your personal information please contact us using the contact details set out in
the “Opting Out” section above.
DATA CONTROLLER DETAILS
The data controller for your information is LYMA Life Ltd, Edison House,
223-231 Old Marylebone Road, London, NW1 5QT, United Kingdom.
We may update this Privacy Notice from time to time and we will notify you of
any material changes using the email address you have provided upon registration
or by an announcement on the site. The changes will apply to the use of the site
after such notice. Where permitted by law, if you use the site after the date on
which the changes come into effect, you will be deemed to have accepted the new