The trend isn't a filter. It's the skin underneath.
Pamela Anderson started it at Paris Fashion Week in 2023. Three years on, she's still doing it - Golden Globes, magazine covers, red carpets - and the rest of the industry has followed her lead. Bare-faced isn't a fashion-week fluke anymore. It's the look everyone wants.
Lauren Cowell is the latest to join in. A long-time LYMA Laser devotee, she's swapped her usual coverage for bare, confident skin - on camera, unscripted, no filter. Her reasoning is simple: when the skin underneath is doing the work, makeup stops being necessary.
Lauren Cowell's take on going bare
She added the Power Youth Serum and Power Youth Cream to her routine a few weeks ago. Her verdict, straight from the video:
"I don't wear a lot of makeup, I like my skin to shine through. LYMA Skincare - I am obsessed."
Lauren Cowell, on LYMA Power Youth Skincare
Watch her full, unscripted reaction below:
A few weeks in, she says her skin looks smoother, more even, more like itself. That's the whole appeal of going bare - it only works if the skin underneath can carry it.
Five things that matter for confident, bare skin
No skin is flawless without help - the difference is whether that help is a routine or a filter.
1. Supercharge your eye area, skip the concealer. Press LYMA Power Youth Skincare gently along the orbital bone, morning and night. It's active enough to replace - and upgrade - your usual eye cream, without irritation.
2. Sculpt with your Laser, lose the contour. Glide the Laser flat from chin to ear, then up along the cheekbone, firing 808nm near-infrared as you go. Powerful definition, without makeup.
3. Make your skincare more potent. What matters isn't the headline ingredient - it's how much of the formula is actually active, rather than water and emulsifiers. LYMA Power Youth Cream is 61% active, a record in skincare. That's the difference between skin that needs covering and skin you're happy to bare.
4. Don't stop at the jaw. Lauren takes her serum down onto her neck too. Small habit, real difference.
5. Consistency beats a quick fix. Lauren's results didn't come from one product. They came from the same two steps, every day, for weeks. Appearance change like this compounds - it doesn't happen overnight.
Discover the science behind the LYMA Power Youth Skincare and explore Lauren's routine: Power Youth Serum, Power Youth Cream, or the state-of-the-art LYMA Lasers.
*In partnership with Lauren Cowell. Results described are personal to Lauren and individual results vary. All claims subject to regulatory compliance review and consumer use testing on the finished product before external use.
