Next-gen face lasers, borderline jawline obsession and the good kind of stress. Meet the wellness trends we’ll be zeroing in on in 2025.
Once upon a time wellness trends were faddy, fiction-based and not worth taking too seriously, only now things couldn’t be more different. The latest wellness trends are borne of medical innovation, technological advancements and robust science, hence why now, they’re worth our full attention.
2025 beauty and wellness trends have a strong theme
There is one clear direction of movement for 2025 wellness trends; they no longer operate in broad brush strokes and the vagaries will no longer cut it. Health, beauty and wellness have all evolved to be personalized, measurable, and hyper specific. Words that might appear at odds with the traditional wellness persona but moving forward, wellness is precision, results-driven and fully backed by science. Here’s to a year of meticulous wellness ahead.
Reaching natural results with device-based treatments
The last decade has seen the cosmetic surgery market sliced into by non-invasive ‘tweakments’. Subtle aesthetic enhancements made along the way, delivering preventive care rather than reactive care in the form of major surgery years later. But even within the newer tweakments arena, change is afoot.
Though injectables, muscle relaxants and fillers remain the most regular treatments undertaken, there’s a surge of popularity in energy-based solutions such as laser therapy and at-home device treatments. “There’s a huge appeal of advanced at-home devices that fit seamlessly into busy lives whilst offering discreet, natural outcomes,” explains Dr. Graeme Glass, world-leading plastic and craniofacial surgeon and LYMA Aesthetic Director.
The LYMA Laser, a 500mW near-infrared low-level laser that rivals professional clinic results, has revolutionized the at-home skin device market. This zero-damage cold laser delivers powerful energy to reinvigorate cellular repair and trigger collagen regeneration through all layers of the skin. Doctors, dermatologists, Hollywood stars and high-net-worth individuals alike have been snapping up not one but two LYMA Lasers to use in synchronization, powering up skin cells for smoothed, lifted, youthful skin.
“The majority of people now want to look good, not done. They want their appearance to match how they feel on the inside and achieve the perception of being on their A-game.”
Choosing jawlines over fine lines
Aesthetic aspirations will continue to evolve in 2025, seeing more emphasis on areas such as jawline definition and chin sculpting treatments. Already kick-started by the snatched jawline phenomenon, data findings from both surgical procedures and non-invasive cosmetic techniques indicate jawline and chin treatments are set to overtake the traditionally more popular choice of lip enhancement.
Crow’s feet and fine lines will also take a backseat as the lower face becomes the focus of beauty ideals. Injectables, implants and liposuction are among the treatments used to achieve the ‘inverted pyramid of youth’, popularized by celebrity facialist Ivan Pol.
Pol has also spoken out about his love for the LYMA Laser: “By gliding the Laser under the cheekbones, along the jaw and over the forehead, both instantaneously and over time we will see an impressive plumping action, sculpted bone structure and a sleeker more defined jawline.”
Exosomes are about to get even more air time
Name-dropping exosomes started in early 2024 but as an emerging field, cosmetic research teams are still figuring them out. Exosomes are microscopic information carriers within cells that send instructions to other cells on how to behave.
When cell-to-cell communication is done right, exosomes can initiate anti-aging processes that enhance skin texture and firmness while boosting brightness and reducing large pores.
Some skincare brands are already exploring exosomes in products, though the options remain limited. The use of human-derived exosomes in products is illegal in many countries, so plant-derived and lab-synthesized versions are being explored.
There are also concerns in the aesthetics community that inadvertently using “bad exosomes” could spread negative messaging to cells. Research continues, but exosomes are set to become a major player in skincare.
Dosing up on good stress
If the widely disproved TikTok trend of ‘Cortisol Face’ passed you by, rest assured you missed nothing. While chronic high cortisol levels do negatively impact long-term health, our faces are safe. What is far more beneficial is 2025’s health trend for generating good stress — moderate, temporary stress that improves the body’s adaptive responses and builds whole-system resilience.
This means more hot and cold exposure (ice baths), intermittent fasting, HIIT workouts and focused breathwork. 2025 is the year we learn to use stress as a helpful stimulant to improve long-term functionality rather than being dominated by it.
Dermatologists want us all to start skin streaming
Skin streaming, or skin minimalism, is the 2025 beauty trend that counters the multi-step regimens of recent years. Unlike the 11-step Korean skincare routine, serum cocktailing, or skin flooding, this approach emphasizes simplicity.
Skin streaming involves limiting your products to just a few high-performance formulas that address your skin’s actual needs. This is particularly effective for sensitive or menopausal skin, as it reduces exposure to potential irritants.
Mintel reports that consumers are “weary of complex, multi-step routines and the pressure to follow rigid guidelines,” meaning a clinically proven cream and serum followed with SPF is all your skin needs. It’s beauty’s version of slow fashion: simple, effective, and sustainable.
