BEAUTY SCOOP: Howdy partner! Run, don't walk people - The LYMA Laser is now on goop!

How Gwyneth’s ultra-discerning team gave The LYMA Laser a rigorous going over & welcomed it to goop.

3 Minute ReadInterview by Jess Lacey

28.07.22

Back in May, we finally got the go-ahead to launch The LYMA Laser in the US, (world first technology requires A LOT of certifying, and quite right too) and our FDA-cleared Laser has been creating seismic beauty waves stateside ever since. But do you truly exist in the wellness world if Gwyneth hasn’t given you the nod?! Well, as of this week, The LYMA Laser X goop is a-go.

Gwyneth and her goop team are wellness pioneers, proving time and again they’re willing to explore where many of our comfort zones wouldn’t stretch to. As well as making for excellent Netflix viewing, goop has a tough, critical approach to assessing all the newest launches and ensuring the claims stand up. Largely responsible for that monumental task is goop Buying Director Kelly Faulds, and we at LYMA wanted to know just what all that science-based scrutiny entails. Here’s what she divulged….

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Why do you think the GOOP community will be excited to discover The LYMA Laser?

“The LYMA laser is the first of its kind, medical-grade at-home device, used to treat multiple skin concerns. We really haven’t seen anything like this on the market. Not only is it easy to use and safe for all skin types and tones, there is no down time, it can be incorporated quickly into your everyday routine, and it has real, visible, results. Devices for both skin and wellness have been an in-demand category for us, and have only exploded in the last few years. The laser will be exclusive to the goop customer for the launch, and we are confident that it will be a great success.”

Talk us through the vetting process for GOOP and how LYMA made the grade?

“We have a scientific and regulatory portal for vetting the products we sell at goop, ensuring that they deliver on our promise that products at goop are made and sold with integrity and follow specific safety, efficacy and quality standards. Our world-class science and research team uses an evidence-based approach to screen products’ ingredients and claims. We screen for additional factors above and beyond what most companies require and identify new standards and measures to raise the bar in terms of quality. We partner with like-minded, quality-committed brands. Our team has been working with LYMA for over two years as they navigated the complicated (and often timely) process to obtain FDA clearance.”

When we strive to keep life simple, what role do you think tech plays in the future of wellness?

“Despite a movement to slow down during the last few years, we have seen the customer transition back to a similar pace of life as pre-pandemic. That said, the appetite is leaning towards more streamlined and straightforward routines, where the consumer can have more control over their beauty and wellness routines. We have seen this demand take off particularly in at-home devices that can target multiple concerns in a variety of verticals; from skincare, infrared, fitness and sexual wellness.”

What’s the goop attitude to aging and taking action to alter the physical appearance?

“At goop, we are proponents of celebrating the aging process, as it’s a natural (and beautiful) part of life. That said, we understand the strive for healthy, glowing skin; taking care of yourself from the inside out and supplementing with efficacious and clean skincare is our solution.”

What’s hands down the best thing about your role and working at goop?

“There are a lot of incredible parts of my job, but one of the best is discovering and working with new brands, and bringing them to market to introduce to the customer. I am truly grateful to work with such an incredible team, and so many cutting edge brands that are changing the industry through safe and effective products.”

The quest
for better.

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