Stress management, adaptogens, mood improvers, sleep supplements: they're all huge business right now. According to a report published earlier this month by Nutra Ingredients USA, sales of sleep and stress supplements are up 35% year on year, and smart drugs, nootropics and adaptogens such as ashwagandha are leading the way. But how do you know that what you’re buying is the real deal, and that it will fulfil its promise to improve your life?
Sales of sleep and stress supplements soared to a record $400 million between January and July 2020, which is a huge increase on the $294 million during the same period in 2019. According to the report, sleep supplements make up the vast bulk of this increase. Unsurprisingly, mood-boosting supplements saw their biggest year on year increase in March 2020 - a staggering 32% - as people rushed to stock up on anxiety-alleviating substances in the wake of the Covid-19 global lockdown.
For people wanting to improve their sleep, reduce stress and feel more in control of their wellbeing, supplements can be a great place to start. But there are so many spurious supplement brands out there, whose only aim is to make a quick buck and who don’t have your health as their number one priority. Illustratively, in the case of rising ashwagandha sales, Shaheen Majeed, President Worldwide of Sabinsa has cautioned that the high sales growth could attract some “unsavoury actors to the category.”
So how can you know for sure that the sleep or stress supplement you’re buying will actually help to tackle the problem and restore your health? And that it will do so efficiently and without any unwanted side effects?
The supplement industry is plagued with low quality, unproven, synthetic ingredients that are often unregulated and fall short of any recognised industry standards. You might think that if you spend a relatively large sum of money on a supplement, you’ll be guaranteeing yourself a superior product. This, however, is not always the case. If an ingredient has not been clinically trialled or peer reviewed there is a chance that you’ll be forking out and spending a fortune on what is, fundamentally, no better than a placebo. You’ll find no such ingredients in LYMA.
The ingredients in LYMA have all been clinically trialled and peer reviewed and have scientifically proven efficacy at the levels that are formulated in our award-winning supplement. The LYMA formula is revolutionary, bringing together nine fully-backed, patented ingredients to support your holistic health and wellbeing with a specific focus on stress reduction and sleep improvement. Each of our ingredients has been carefully and specifically selected based on our guiding principles of outstanding technology, bioavailability, stability and clinical research.
For example, LYMA contains a patented form of potent and powerful adaptogenic KSM-66 Ashwagandha® that has been specially formulated with sleep and stress support in mind. KSM-66 Ashwagandha® is highly bioavailable, non-toxic, full spectrum and extracted directly from the root of the ashwagandha plant, retaining all the natural constituents of the herb in the original balance. It is without a doubt the world’s number one adaptogen and is backed by the most extensive research studies and clinical trials ever conducted on a supplement of this kind.
A prospective, randomised double-blind, placebo-controlled study of safety and efficacy of a high-concentration full-spectrum extract of ashwagandha root in reducing stress and anxiety in adults published in the Indian Journal of Psychological Medicine found that the group that supplemented with the high-concentration full-spectrum KSM-66 Ashwagandha® root extract exhibited a significant reduction in scores on all administered stress-assessment scales on Day 60 compared with the placebo group who exhibited no such reduction. Blood cortisol levels were also substantially reduced in the Ashwagandha group compared with the placebo group. No adverse effects were reported.
KSM-66 Ashwagandha® also has a profound ability to impact and improve the quality of sleep experienced by healthy adults. Another randomised placebo-controlled study, that this time considered the safely and efficacy of KSM-66 Ashwagandha® in the context of insomnia, concluded that KSM-66 Ashwagandha® is a compound with potent sleep-inducing potential, that it is well tolerated and improves sleep quality and sleep onset latency in patients with insomnia at a dose of 600mg per day (the same amount that appears in the LYMA formula), and that it could be useful for improving sleep in patients suffering with insomnia, or with mood disorders such as anxiety that may prevent patients from falling or staying asleep.
When selecting a sleep enhancing or stress reducing supplement to support your health, make sure you know what you’re buying. Unless an ingredient is patented, it is not guaranteed to deliver results. Patented ingredients tend to have proven special qualities that are worth protecting. Such qualities include protecting a unique technology, purity of material, superior bioavailability and proven stability. Generic ingredients, on the other hand, are unproven in their efficacy and therefore not guaranteed to work. LYMA will never include an ingredient in its formula unless it’s patented.
Finally, whilst the quality of the supplements you take is of paramount importance to getting a handle on your stress levels and improving your sleep, there may be other factors contributing to your mental state too. Relationship problems, financial woes, work pressures and family responsibilities can all contribute to elevated cortisol and waking up in the wee hours worrying. It’s worth considering what might be contributing to your stress and insomnia and addressing any problems head on, alongside taking the right supplements.